EU AI Act Article 50 is not postponed. Is your AI disclosure ready?
From 2 August 2026, chatbots and AI-generated content offered to EU users must carry clear transparency disclosures — with fines up to €15M or 3% of worldwide turnover (Article 99(4)). Check your obligations and deploy compliant disclosures in minutes.
Source: Regulation (EU) 2024/1689, Articles 50, 99 & 113 — EUR-Lex. Not legal advice.
Article 50 applies to more companies than you think
Most teams assume the whole AI Act was delayed. It was not: the transparency obligations for chatbots and synthetic content apply from 2 August 2026.
You run an AI chatbot
Support bots, sales assistants, AI voice agents — users must be informed they are talking to an AI (Article 50(1)).
You generate content with AI
AI-generated images, audio, video and text must be marked machine-readable and detectable as synthetic (Article 50(2)).
You publish AI media
Deep fakes and AI-written public-interest text must be visibly disclosed by deployers (Article 50(4)).
From “am I affected?” to compliant in 3 steps
Check
Run the free Article 50 self-assessment and download your personalised gap report.
Start free check →Disclose
Add our one-script disclosure badge for chatbots and AI content — 5 EU languages, styled to your brand, designed for 'clear and distinguishable' disclosure.
Get the badge →Prove
Dashboard with per-site disclosure statistics, plus C2PA machine-readable marking for images (coming this week).
See plans →Maximum fine for breaching Article 50 transparency obligations — whichever is higher (Article 99(4)(g)).
Date from which Chapter IV (Article 50) applies under Article 113. It was not postponed.
Disclosures must be clear, distinguishable and delivered at the latest at first interaction or exposure (Article 50(5)).